Sending a save the date email is the very first touchpoint when communicating with your attendees. When not well thought through or set up correctly you may risk losing your target audience’s attention and maybe even their attendance at your event. In the following blog post we provide tools to set up the perfect communication flow for your event.
There is a big difference between what you as an organiser would like to say about your event and what your recipient wants or needs to know. Make sure you understand that your target audience are respectful with their time (no one benefits from information overload) and make sure that it is relevant at all times.
In the event communication flow you may want to choose multiple (mail) contact moments: from a save-the-date email until a recap email. Include only one call-to-action per contact moment, to enhance the chance that your audience gets your message. An example:
Many events contain different target groups (attendees, VIP’s, sponsors & partners). Make sure you personalise the message as much as you can (salutation, title, first name or last name). Make your audience feel recognised.
When you ask your invitees to register, it is highly recommended to confirm their registration. A good confirmation email consists of the following items:
A good communication flow is the start of a successful event: from the save the date email until the recap mailing. Create unique and relevant content at all times. This results in a higher attendance rate and a less time consuming support process.